You have probably seen the video of a man on the highway skateboarding while drinking cranberry juice to Fleetwood Mac’s “Dreams”. If you haven’t, check it out. It’s amazing.
This video came courtesy of TikTok, one of the biggest apps to gain notoriety in the last couple of years, especially among Gen- Z. This newest generational group is rapidly growing, and wildly diverges from previous groups in behavior. Gen-Z is much more likely to follow individuals as opposed to brands and are much more reliant on word of mouth when making purchases than prior groups. Understanding the current social media trends and apps is essential to growing and staying successful in business. Here at Miller Ad Agency, we’re here to help you understand the basics and how to leverage TikTok successfully.
What is TikTok?
TikTok is a short video streaming and sharing app that is currently available in over 150 countries and boasts 850 million monthly users. They have succeeded by growing a community of engaged users who creatively express themselves through an array of videos including beauty, music, sports, dance, and politics. TikTok is so powerful that whole movements, trends, and songs can credit their popularity to the platform. With its 15 second video limit it’s the perfect way to get your message out, especially with our ever-shortening attention spans. TikTok has found the magic key to keeping its users engaged with the average user spending 46 minutes per day on the app. Finding ways to reach TikTok users is now more important than ever and we’re here to help.
Reaching users on TikTok is vastly different than on any other social media site. This is primarily due to the emergence of micro-groups that have evolved on the platform allowing individuals to find a space that aligns more with their interests. This means that tailoring your message is now more important than ever to ensure it is effective. Influencer marketing is still a relatively new thing on TikTok, but brands have begun to partner with top creators such as Dunkin’ Donuts and Charli D’Amelio (who boasts over 87 million followers) who teamed up in creating The Charli, a sweet cold brew drink that has been promoted on both partners’ platforms. So far it appears that this partnership has been successful, with Dunkin’ seeing a 57 percent increase in app downloads the day the drink launched. This demonstrates just how important it is for brands to stay up to date on the up and coming social platforms. TikTok has given brands the opportunity to directly reach out to key demographics in new and creative ways that no other social media has done before.
Let’s Get Started
Here at Miller, we have a dedicated team of social media mavens ready to help you navigate the ever-changing social media landscape. If you are ready to take your brand to the next level, give us a call at 972-243-2211.