However, this is when the value of customer relationships comes in. By interacting with your customer regularly, you are building on the lifetime value of a customer. This takes the pressure off of one single post. Of course, this can be difficult to swallow as a brand that put a lot of thought into a post that didn’t pan out. When I first started at Miller Ad Agency, one of the cons we discussed was the “baby bird” of art and content creation. Companies often take the less than optimal performance of an idea as a failure or personal attack. However, more often than not this post still garnered brand awareness and allowed customers to see a more personal side of your brand.
Easier said than done, I experienced this almost immediately.