Logo designing is one of the most powerful tools in creating a brand identity. Many businesses make the mistake of not paying enough attention to designing their logo in the perfect manner, which in turn affects their sales and brand reputation. A good logo will not only create brand awareness but also ensure customer loyalty, which will ultimately lead to increased and recurrent sales. Creating a distinct, unique logo should be a priority for any business, and in the article, we will discuss how you can also make the perfect one for your brand.
Learning the Basics: What is logo designing?
A logo is a symbolic representation of your brand. The logo design process is all about creating the perfect and distinct brand mark for your business enterprise. It is a part of graphic design that can be used to communicate your business’ ideas effectively to the target group of the audience. A business logo has a powerful influence on the audience. It helps create brand awareness, increase the customer base, and earn more profit to the company.
Why should a logo be given such priority: Effects of a successful logo
Businesses that do not consider investing a reasonable amount of time and energy in getting the perfect logo for themselves usually miss out on many things. A logo is not just an image; it’s a design system for branding. It can become the face of your brand and a point of recognition for your customers. A well-designed logo speaks of the company’s professionalism, trustworthiness, and quality. Here are a few reasons why every business should have an effective logo:
- It instantly catches attention: An attractive logo will effectively capture your audience’s attention, compelling them to check out your services for once. Hence, it gives you exposure and opportunities to market your business.
- Makes a professional impression: Having a dedicated and well-designed logo for your brand means your business is taking professionalism very seriously. It dictates a message that consumer satisfaction is essential for them.
- Becomes the face of your company: In this increasingly evolving world, where competition is on the increase every day, it is imperative to stand out from your competition. When you have an attractive logo, your audience will distinguish your brand from a pool of other competitors.
- Memorable: An excellent digital logo that is memorable will help create customer loyalty. If a customer does business with you, they will be reminded of it whenever they find your logo.
- Customer Loyalty: When customers buy a product/service from your brand and are satisfied with what they get, they will remember your brand by the logo. This increases customer loyalty. They will keep coming back to you every time they need the product/service you offer.
Top 3 Ways To Design An Effective Logo
Designing a strong logo that communicates your business’s idea and attracts the audience requires a fair amount of effort, time, and management. When designed properly, a good logo has the potential to increase your sales and affect the working of your business in several ways. Here are the top 3 ways in which you can make an efficient and successful logo design:
- Extensive Research
Before creating a logo for your business, it is essential to conduct thorough research on your company’s background and aim. Make sure your logo can communicate your brand’s ideas very clearly and concisely. Try researching a lot for color symbolism and color psychology before deciding on the colors for your logo.
One key question to ask yourself before getting your logo designed is your brand’s unique value proposition. You have to determine what differentiates your product/services from that of your competitors and highlight that on your logo. After you have conducted the research well, start looking at your competitor’s logo and try to identify the techniques they have used. Also, notice how they have used the types of colors to tell a different story. That is how you will be able to come up with a unique and catchy logo for your brand.
- Power-packed design
Once you have the general idea of what you want your logo to communicate, start designing a logo that is crisp, informative, and catchy. Here it is very crucial to keep in mind that logos need not be very descriptive. Complicated and stuffed logos work quite the opposite in the market. Hence, try to keep it simple yet powerful. There are three types of logos, namely: character-based, font-based, or image-based.
Determine the type of logo you want for your brand. Every kind of logo ascertains different characteristics, and the advantages and disadvantages for it can be varied from industry to industry. Hence, a simple google search will tell you which type of logo is good for your company.
After you are done making a few samples of your logo, ask your friends or colleagues what they think of it. Try to gain as much feedback on your logo as possible because your logo is for your customers and not for you at the end of the day.
- Developing Your Logo
Designing a logo and then using the same for the rest of your business life is not recommended by industry experts. Contrarily, you must keep making changes to the logo with time. Improving your logo periodically would not only make it trendy and more attractive but will also communicate a message that your company is growing with time.
All major brands have started out with a basic logo and then moved on to create a more appealing one with time. However, try not to revamp your logo entirely so that the audience is unable to recognize it. Remember, you have to develop the logo, not change the design altogether.
Logo designing might look like a simple task to do, but it is quite the opposite in reality. This process requires a lot of critical thinking, collaborating, interrogating, exploring, trying, failing, and starting again. Every detail of your logo, including the font size, color, shapes, or elements, can create a positive or negative impression on the customer, so choose wisely. You should keep the points mentioned above in mind to create a compelling and powerful logo for your brand.
By Cherry Marshall: freelance writer that loves working with small businesses, entrepreneurs, and online businesses.