Our writings.

One way to keep your website fresh with new content is by writing blogs. Search engines do not like stale websites, so just like ours, yours should be far from stale. One of the best things you could do is to employ the whole company to write. At that point,  you get a healthy amount of versatility and capture a wider audience.  However, don’t stray too far from who you are.
wadded up paper being thrown into a trashcan full of other wadded up paper
three sports celebrities
Cheryl Sinclair

The Effects of Celebrity Endorsements

In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.

Read More
reach vs frequency words on wood
Stuart Lang

A Lot of a Little, or a Little of a Lot?

Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.

Read More
Beyonce with lemons background
Jenni Halamuda

Got Lemons

This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.

Read More
Coca Cola can and Pepsi can battling cartoon
Cheryl Sinclair

Winning the Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?

Read More
proofreading misspelled to proofraeding
Miller Creative

Pr0ofiNg PitfAlls: as told by an AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.

Read More
Orlando North written on note taped to map
Miller Creative

How Far Will You Go for SEO?

Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?

Read More
black and white optical illusion circles
Miller Creative

Is Advertising a Mind Game?

You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.

Read More