An Untouched Market – Hispanic Community

According to the United States Census Bureau, there are 61.76 million Hispanics in the United States. Hispanics represent 18.9% of the population, helping transform culture and contribute to the economy. Yet, according to the Hispanic Marketing Council, only 6% of ad revenue goes toward the Hispanic community.

Embracing Our Inner Beauties

Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?

The Consequences of Poor Marketing

The use of new marketing tools and strategies, coupled with radical market changes, has created an immense impact in today's marketing world. However, the results have not always been pleasing to customers and marketing as a whole. 

Got Lemons

This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.

How Far Will You Go for SEO?

Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?

Is Advertising a Mind Game?

You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.