How Dealerships Can Sell More Cars and Get More Customers in Their Stores
Learning more about this technology could make your dealership more profitable by increasing sales and helping you invest money wisely.
Jack Wooldridge June 6, 2019
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It’s Just Elementary Advertising, My Dear Watson
If you wish to use your skills of deduction, you’ll soon discover that while traditional media (such as print, radio,
Sasha Gelemanovic April 19, 2018
Dissecting Creative: Video Production 101
The first thing my mentor taught me was the importance of understanding the key roles required in creating a final
MichaelAngelo Saucedo June 7, 2017
Don’t just be a Slytherin at advertising
So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting
Miller Creative May 17, 2017
Cashing in on Feminism
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to
Miller Creative March 31, 2017
Why repetitive advertising forced me to buy premium services.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
Jigar Naik November 30, 2016
Marketers Have Spoken: They Want Higher Quality Leads
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Miller Creative October 10, 2016
A Lot of a Little, or a Little of a Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
Stuart Lang August 18, 2016
What new car dealers in the states can learn from the Brexit
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…
Erik Radle July 13, 2016
“What’s the best use of my ad budget?”
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
Kirk Wooldridge June 22, 2016
Truth in Advertising
What is the duty of an Advertiser? That in itself is a very thought-provoking question.
Jigar Naik April 20, 2016
New Barbie Ad Campaign and Its Powerful Message to Girls
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
Amanda Radle March 4, 2016
3 Ways to Use Contests on Social Media to Help You Sell More Cars
If you’ve got a good social media following, it might be time to move to the next level in social media marketing. Here are some ways to use contests to jumpstart your sales.
Jack Wooldridge August 25, 2015
The Importance of the Right Media Buy
It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
Jack Wooldridge July 21, 2015
Is Advertising a Mind Game?
You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
Jack Wooldridge June 8, 2015
