It’s no secret that Social Media Platforms are dominating marketing industry right now. While it is very important to have a well-balanced marketing plan of TV, radio, print and digital, staying current and up to date on Social Media trends is crucial for growing and being successful in your business. Lucky for you, Miller Ad Agency is a full-service agency and we can help your business thrive in all areas. Come check out who we are and see how we can work together to put you ahead and on top of your competition.
Video content is highly popular
Whether it is TikTok, YouTube, Instagram, etc. video marketing is becoming a lead form of content. According to study done by Cisco, video content is on the rise and it is projected that 82% of all online content will be video content by 2022. If you are not currently creating videos as part of your marketing strategy, it is time to reevaluate and jump on board now so you don’t fall behind.
Stories are the way to go
Attention spans are getting shorter which means in order to stand out and make an impact on a potential consumer it is crucial to stay up to date on trends. Stories tend to be short and catch people’s attention. While the attention spans are shrinking, you can find people scrolling through stories for hours on end. According to a Hootsuite report, Instagram story users have consecutively risen since 2016.
Local targeting is not only used to capture people in a geographic location, but also to engage a local audience. Simply by adding a location on your content could draw in a local audience. When promoting posts, targeting a specific area/competitor is a great way to pull in engagement and potential involvement in your product/service. At Miller Ad Agency, we can help geotarget and grow your business through local targeting.