Web banners and retargeting offer a unique way to stay in front of potential customers that have viewed certain pages on your site but didn’t convert to a sale.
Staying top of mind and re-capturing the attention of these potential customers should be of the utmost importance to any business. Think of it as getting a second chance to make a first impression.
According to Google, some companies have seen up to a 60% increase in website visits since launching a retargeting campaign.