You are currently viewing Obstacles


Somebody asked me about obstacles. How do you handle them, Venes? I said I don’t see obstacles as such, but more as a part of the process. You can take traffic as an obstacle or, most likely, you’ll find a way through, or around it.

Poetically speaking, water does not see the rock, but the path around it. I’m sure there’s a Chinese proverb for it.

A lot of times people see other people and things as obstacles but never really stop to examine themselves as a part of the process, if they, perhaps, could be a perceived obstacle. That line of water, finding its way around the rock, now a river, may stop you for a bit, but eventually you’ll find a way across it.

It’s the same process with companies, products, managers, everything else. If one thing does not work, consumers, businesses, clients will switch to something else. 

When Amazon’s Kindle Direct Publishing platform (a self-publishing outfit) decided to close my account without explaining what hurt their feelings, I had to think about it for a second. 

Publishing on Amazon is easy. You can upload your digital file and have it distributed almost instantly. The platform is an easy way to publish and promote your work. You can even create your own ‘author’s page’ and point people to it. 

Was there anything else? Better maybe? Of course there was something else. A whole mounting of publishing options. Better so, it made me more active, looking for solutions, researching, getting different options and playing with different technologies available to consumers. The whole new world…

Being stuck in the bubble is definitely not a good thing. Thinking that things we have today will be there tomorrow just does not work anymore, because there will always be someone else trying to find a way, a path, to better things.

Here’s a very cruel example. Back when the Great War started (a.k.a. World War 2 prequel) the French cavalry got mowed down by the German machine guns. Most French generals failed to see the real danger. Had they argued for ‘business as usual,’ with no adjustments, many more would die. Damn generals.

Being on top does not mean staying there. Think Kodak, Yahoo, Lewis Hamilton. And it does not take too long most of the time. Something better, faster, possibly more humble, will come along and zoom by you.

Amazon, the store, has created this jungle of content around itself and now it is trying to trim it down. But sometimes it is too hard because it requires clear policies, trained labor, and advanced tools, but who has time to deal with all of that. It is too much of an obstacle.