Frequently Asked Questions at Miller Ad Agency

Our ad agency tailors the most effective advertising campaigns by incorporating customer demographics, sales histories, in-depth interviews with company personnel and analysis of competitive spending and creative. 

You and Miller

There are many reasons, but there are 4 key pillars that best answer that question:

  • Creative: 25 people bringing fresh ideas to the table to help your business. We will NEVER ask a client, “What do you want to do this month?”
  • Intelligence: An agency of size like ours is seeing new ideas, new technologies, effective strategies across all of our clients. We bring that intelligence to your account.
  • Execution: We become the 50 hands that make 5-10-15 different campaign elements go live, on time and on budget. With reporting to match.
  • Administration: You need to be focused on your business, not sifting through dozens of bills with a dozen different vendors, let alone trying to pick a vendor from an ocean of questionable providers. We audit for our clients too, maximizing the value of our buys.

While the majority of our clients use us as a full service agency across all types of media, we are happy to fulfill digital only campaigns. We do this for many eCommerce clients, and those that can’t budget for traditional media. The division in our company that acts as a digital ad agency is called Miller Wired.

The tools and technology that we have to service our largest accounts actually allow us to do things for our smaller clients that other agencies simply cannot do. We have the flexibility to help a client of any size, in any location.

Before we begin any campaign for a client, we discuss the desired KPI or key performance indicators. That will vary by client and by media. The KPI can include increased sales, increased market-share, increased leads, increased phone calls, increased store traffic and dozens more.

Working Together

We do 100% of the work in-house, with 25 employees within the walls of our Dallas, TX HQ. This practice keeps us on deadline, on perfectly aligned message and at a stronger value for our clients. No middleman here.

We have 5 Sr. Account Managers on staff, with an average of 15 years each of account management experience at Miller Ad Agency. This longevity speaks to the strong culture at the agency as well. We will assign you the account manager that has the most experience in your field.

We like to meet face to face with our clients on a monthly basis. Our international clients as well as our small clients in remote areas are often served by phone or Skype.

We operate in some very highly regulated and scrutinized industries, like automotive, healthcare and banking to name a few. We know what’s legal. And we have a 5 million dollar errors and omissions policy to back it up.

In addition to meeting monthly with our clients, our onboarding process includes determining the client’s preferred method of communication. Some want more, some want less. Some like texting, others email and a few still enjoy a phone call. We shape our style to the client.

We have a ‘hub and spoke’ model at the agency. Your best point of contact is always your Account Exec. Any request made to them, they in turn reach out to the appropriate department within the agency and solve any issue. Our clients love having a single point of contact in their Account Executive.

Absolutely. We often host clients in our conference rooms or studios for collaboration sessions. Often a client has a kernel of an idea that we are able to turbocharge with some team brainstorming.

Your Budget

A very common question, and there are at least two ways to approach the budgeting process:

  • If you understand your customer acquisition cost (as well as customer lifetime value), it becomes a relatively simple math problem. Take automotive for example where the national average customer acquisition cost per new car sold is $650. If you want to sell 10 more cars a month, it will take 10 x $650 or $6500.
  • If your budget is NOT based on the math above BUT on what you can afford to pull from the piggy bank, we can work that direction too. If a client provides the budget comfort level, we share with them how we’d deploy those funds for maximum impact and return on investment.

We’re unique here. We don’t have clients on retainer. Retainers can be terribly unfair to clients…if they need to cut spend or go dark for a period if time, they are still paying a retainer when the agency is not doing work or providing value. We review budgets with clients on a quarterly basis, and we only charge the client for the work we do.

To give a sane answer to this question, an agency must know the client’s business vertical, the competitive landscape, a range of budget possibilities, the client expectation for speed of growth, and a myriad of other factors. We’ve helped a client scale to 15 million active users in the app space using a strategy of radio and billboards. We helped an eCommerce client triple their sales with digital and print. It will be different for every client we engage. And it should be!

Five years ago the answer might have been no, but today, with more and more consumers looking to reviews and 3rd party endorsements when making a purchase decision, a healthy social media presence is essential for most businesses.

About Miller

A variety of things! Our longevity (35 years in business), our stellar reputation in the advertising community and with our clients, and the experience that our people bring to the table are unparalleled. We’ve placed over 1.5 billion dollars in ads for our clients.

There are 25 talented employees at Miller Ad Agency. Our departments include media buying, graphic design, web development, digital platforms, social media, research, video/photography, editing and account services.

Our clients that have been with us for 10 or even 20 years have in common that they trust the direction we provide, and let us touch every element in their business that represents their brand. We do best with clients that take our counsel, and less well with those that simply want an ‘order taker’ as an agency. We are not that agency.

We were founded on April 1st, 1984. That was 35 years ago.

The short answer is no. And a lot has changed about the advertising business since the 1960’s period piece Mad Men. We take our work incredibly seriously, ourselves less so. If we are in any way like Mad Men, specifically Don Draper, it is that we must be ready to seize opportunity without hesitation when it shows up. We excel at doing this on behalf of our clients.

Our Services

Use Traditional Advertising to get New Customers

Over 30 years of experience and over a billion ad dollars placed, Miller Ad Agency has the expertise to build a targeted media campaign for your business. Our team brings to the table years of experience working with Fortune 500 companies as well as hundreds of smaller businesses throughout the U.S., Mexico, and Canada.

Buying direct and negotiating locally with each market we represent, our advertising agency delivers superior value for every dollar spent. Current local trends do not escape our media department and we set a higher standard for accountability with our media audits. Before you place one dollar in advertising it’s worth placing one call to us.

A Digital Advertising Agency Focused on Converting

The ultra-competitive nature of this segment explains why the digital automotive campaigns are often years ahead of other types of businesses. The digital sharks at Miller Ad Agency know how to choose the right bait to attract the most fish. We have the experience to guide you through uncharted and dangerous waters. Always Relevant, Never Behind

The digital market is constantly evolving. New media platforms, more mobile usage, search engine algorithm adapting, and countless other changes make every online advertising campaign different. Miller Ad Agency is constantly researching new strategies so that your digital marketing campaigns always find their target.