Does Longevity Matter? Or maybe even more curiously, is it even a good thing? As we celebrate being in business for the last 35 years at the Miller Ad Agency, I’ve been thinking about the implications of longevity as it relates to the rapidly evolving digital and traditional advertising space in 2019.
Let’s face it…new is cool. Not just the evolutionary arc of technology that has defined at least the last 15 years, but new companies are cool. At the agency we’re helping an increasing number of these embryonic start ups. Often run by rebels, the youngest of guns, these entrepreneurs are raising capital, looking to swing for the financial fences. Graduate college, find a passion project and incubate.
So, if new and niche is cool, what can be said for companies that are neither new or niche? As we celebrate 35 years, let me take a swing at that question. Companies that stand the test of time are rare. Looking at those companies that occupied the Fortune 500 in 1955, only 60 remain. I would argue that longevity equals survival and survival is the ultimate scoreboard, the ultimate measuring stick, THE performance indicator for any company.