Do we pull back on ad spend?

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Do we pull back on ad spend? How can we make our efforts more efficient and effective? How can I prove the value of my campaigns at a time when cost optimization is front and center?

Why have an ad agency place your media?

Why have an ad agency place your media? It’s a valid question.  Afterall, agencies charge a commission to place your broadcast media.  Why not just place directly with the stations…