Creative Logos & Their Hidden Images: Can You See It?
Many ads and logos have “hidden” images in their graphics. Some are intended to be funny, and some are just the creative results of a company’s graphic designer. While some…
The Importance of Digital and Traditional Media
While there are many opinions, ideas and thoughts about digital and traditional media, one thing is certain: It is still very important to incorporate both into your advertising budget. Let’s…
Career in Advertising
So, you’re thinking about a career in advertising. It’s cool. It’s creative. You get to wear jeans to work. Yes, this is true - and it’s also challenging, thought-provoking, and…
The 4 P’s of Consumer Behavior Analysis
Consumer behavior analysis is the correlation between behavioral psychology and behavioral economics and their lead to the purchase or consumption of goods and services. Basically, the way we think has…
Is Advertising a Mind Game?
You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
3 Steps to Understanding Video Production
I often get approached by a client that wants an estimate based on the length of the end product ( IE: 60 min, 1 min, 30 sec). Unfortunately, most video…
7 Ways to Stay Social Media Savvy
With a crowded social media space, it is hard to stand out amongst the competition online, but it's essential to try your best. Posting content that is relatable, eye catching…
UA to GA4, Are You Prepared?
Did you hear the news? We hope so because Google announced you have until July 1st, 2023 to prepare your website or app for a major change. Google Analytics 4(GA4)…
Five Dysfunctions of a Company
How companies fall apart and exit business? Inventing, developing and supporting products are connected to employees supporting it. Written by Venes Alic.
Five Reasons Your Business Needs to Invest in SEO
Improving SEO is the top inbound marketing priority for the majority of marketers (Hubspot). But why has SEO become so prevalent over the past few years? Is your business doing…
Going Forward: The Progression of Mobile Marketing and Inclusion
NEWSFLASH…using short-form videos and influencers is becoming a necessity for keeping up with the competition. No longer the optional differentiator, mobile is now the price of entry. The ability to…
Personalization in an Age of Generalization
PERSONALIZATION IN AN AGE OF GENERALIZATION A book that has had profound impact on my life is Dale Carnegie’s “How to Win Friends & Influence People.” In it, Carnegie writes…
6 Reasons You Should Advertise in Podcasting
In the past 20 years or so, our media consumption has fragmented into a smorgasbord of options for the consumer. The options have made it harder for advertisers to immediately…
Humor Makes the World Go Round
If you are like basically every American right now, you are angry, you are worried, and you are OVER IT. Your job is uncertain or non-existent, your kids are in…
Why Omnichannel Matters
You’ve probably heard this newest buzz words being thrown around left and right but what does it even mean? While there is no official definition many retail and marketing experts…
