Case Study:
Toyota of Irving.
Covering All the Bases
The Challenge
Create and Execute a new campaign that brands the dealership and increases market share in DFW.
The Solution
New tagline and creative online, in-store and on traditional media.
The Results for “This is your place” Campaign
% of Objective
111%
% Market Increase
2.7%
New Car Sales*
*Prior campaign start
131
New Car Sales Average*
*After campaign start
157
New Car Sales Increase
26
