Case Study: Toyota of Irving. Covering All the Bases The Challenge Create and Execute a new campaign that brands the dealership and increases market share in DFW. The Solution New tagline and creative online, in-store and on traditional media. The Results for “This is your place” Campaign % of Objective 111% % Market Increase 2.7% New Car Sales* *Prior campaign start 131 New Car Sales Average* *After campaign start 157 New Car Sales Increase 26