Case Study:
Toyota of Irving.

Covering All the Bases

Toyota Of Irving logo with two vehicles

The Challenge

Create and Execute a new campaign that brands the dealership and increases market share in DFW.

The Solution

New tagline and creative online, in-store and on traditional media.

The Results for “This is your place” Campaign

% of Objective

111%

% Market Increase

2.7%

New Car Sales*

*Prior campaign start

131

New Car Sales Average*

*After campaign start

157

New Car Sales Increase

26
Creative campaign graphic and pop up banners
Hanging banners and table tents

Advertising.

Toyota of Irving

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