TX Whiskey and TX Bourbon are owned by Firestone & Robertson Distilling Co. They opened a new distillery in Fort Worth, Whiskey Ranch, and were looking to increase their customer share.
We developed a year-long strategy, increasing Firestone and Robertson’s digital online presence. Using our unique partnership with Oracle to target potential whiskey buyers and people with whiskey-based interests, we garnered an increased, more relevant base of website traffic, optimizing conversions on-site.
Increase of brand awareness and brand involvement.
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