Case Study:
TX Whiskey.

Increase your customer share

TX Whiskey and TX Bourbon are owned by Firestone & Robertson Distilling Co. They opened a new distillery in Fort Worth, Whiskey Ranch, and were looking to increase their customer share.

TX Whisky logo and whisky bottle

Goal

To increase website traffic and overall brand awareness of their products TX Whiskey and TX Bourbon, as well as their new distillery in Fort Worth, Whiskey Ranch.

Execution

We developed a year-long strategy, increasing Firestone and Robertson’s digital online presence. Using our unique partnership with Oracle to target potential whiskey buyers and people with whiskey-based interests, we garnered an increased, more relevant base of website traffic, optimizing conversions on-site.

2018 
106,151 Visitors

2017 – 73,815 Visitors

Growth chart

Up 
44% YOY
with an average time on site of 
1 minute 46 
seconds.

Increase of brand awareness and brand involvement.

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