Case Study:
5miles.

Exceeding launch expectations

5miles wanted to successfully launch their new app into the marketplace. 5miles is a mobile app company that launched in February 2015 with the intention to develop and innovate a digital local marketplace for consumers to interact peer-to-peer for the buying and selling of products and services.

Their purpose is to be a budget minded, bargain shopper’s ideal location to buy goods and services at reduced prices from everyday retail.

5Miles logo and the 5Miles app on a white phone

Goal

To successfully launch the 5Miles app into the marketplace. (Another way to say this without repeating the top?)

Execution

What did we do/campaign to reach the client’s goal?

Billboards? TV Commercials? Digital ads? Need information

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Drive 100,000 downloads in eight weeks.

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A mix of branding and local DJ endorsements to build awareness through recognized, trusted voices on air and online.

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Giveaway/raffle concert & sporting event tickets to drive downloads.

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Launch in several major markets including DFW, Houston, Miami, Atlanta and Los Angeles.

THE 5 MILES UNIQUE SELLING PROPOSITIONS

Free

Free to buy and sell with no listing fees.

Safe

Identity verification via phone number, email and Facebook along with user ratings and suggested Safe Zones for exchanges or transactions.

Easy

Posting is as easy as taking a photo from your phone.

Visual

Like Instagram + eBay

Mobile

Available in the App Store or Google Play

Inclusive

All buyer/seller communications are held in app

Radio DJ Endorsements

The Woody Show - LA | The Billy The Kid Show
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