Exceeding launch expectations
5miles wanted to successfully launch their new app into the marketplace. 5miles is a mobile app company that launched in February 2015 with the intention to develop and innovate a digital local marketplace for consumers to interact peer-to-peer for the buying and selling of products and services.
Their purpose is to be a budget minded, bargain shopper’s ideal location to buy goods and services at reduced prices from everyday retail.
To successfully launch the 5Miles app into the marketplace. (Another way to say this without repeating the top?)
What did we do/campaign to reach the client’s goal?
Billboards? TV Commercials? Digital ads? Need information
Drive 100,000 downloads in eight weeks.
A mix of branding and local DJ endorsements to build awareness through recognized, trusted voices on air and online.
Giveaway/raffle concert & sporting event tickets to drive downloads.
Launch in several major markets including DFW, Houston, Miami, Atlanta and Los Angeles.
THE 5 MILES UNIQUE SELLING PROPOSITIONS
Free to buy and sell with no listing fees.
Like Instagram + eBay