The holidays are upon us and you know what that means… crazy good deals and mass shopping! This is when everyone is looking to make purchases on “too good to pass up on” deals for themselves and gifts for others that they will have to purchase anyways. To get a piece of the pie of the tremendous cash flow at this time of year, many retailers and businesses are throwing out their offers too. This means competition is fierce, and a business needs an edge to shine through the clutter. There can be a means of numerous ways to accomplish this feat.
One can be a fantastic advertising campaign that entices the consumer to pay attention to that brand and feel compelled to buy what is being advertised. Think of Starbucks selling their delicious drinks in festive holiday cups that they advertise every year now. Seeing their advertising campaign definitely feels like the holidays are here and it’s time to get in the holiday spirit with their fun holiday theme and flavors. Bring out the Christmas tree! This strategy has raised their revenue, exceeding expectations for the 2019 quarter.
Another way to get your deals effectively out there can be purely through the right advertising avenues to get in front of the right consumers, at the right time, with the right messaging. Obviously, this can be tricky and difficult to do by one’s self, especially when you’re fighting other businesses doing the same thing. You need somebody in your corner. That’s why experts in this field are necessary. They will know what you need to do to get the desired results with the best bang for your buck. These days it can be a whole new ballpark to get in front of the right audience. For instance, it’s harder to reach consumers as effectively through just cable TV these days versus YouTube advertisements, since many consumers are now consuming more on demand, online content than sitting in front of a TV. However, that does not mean TV is not effective, especially when done at the right time for the right audience. It’s a happy medium of the two that give optimal results. See how it can get complicated?
Miller Ad Agency is an expert in all of this and can help you to make the most of your advertising needs and break through the holiday hysteria. So, call us today at 972.243.211 and we can get started on creating the best plan of attack for your holiday advertising.