Our writings.

One way to keep your website fresh with new content is by writing blogs. Search engines do not like stale websites, so just like ours, yours should be far from stale. One of the best things you could do is to employ the whole company to write. At that point,  you get a healthy amount of versatility and capture a wider audience.  However, don’t stray too far from who you are.
wadded up paper being thrown into a trashcan full of other wadded up paper
Coca Cola can and Pepsi can battling cartoon
Cheryl Sinclair

Winning the Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?

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happy faces with finger pointing lines
Jack Wooldridge

A New Way to Approach Link Building

I felt like there was a noticeable lack of in depth information and examples for link building on the internet. With that in mind, I am going to go over what I have found works based on some experience, research, and successful execution.

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ultimate frisbee
Kirk Wooldridge

How to Market a New Sports Franchise

When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.

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map with push pins
Jack Wooldridge

How to Optimize for Multiple Locations

I see the same pitfalls each time. We get a new client or prospective client asking us how to rank locally with multiple locations. After all, they only have one domain! How on earth could you associate multiple websites with one domain?

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proofreading misspelled to proofraeding
Jack Wooldridge

Pr0ofiNg PitfAlls: as told by an AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.

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Orlando North written on note taped to map
Jack Wooldridge

How Far Will You Go for SEO?

Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?

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black and white optical illusion circles
Jack Wooldridge

Is Advertising a Mind Game?

You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.

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cat looking at reflection of a lion in the mirror
Jack Wooldridge

Embracing Our Inner Beauties

Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?

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