From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for.
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme.
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…
While much has changed in advertising and media since this concept emerged in the 1930s from the entertainment industry, it’s widely agreed that multiple messages are required to change a consumer’s behavior.
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
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