This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah.
Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary…
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.