While much has changed in advertising and media since this concept emerged in the 1930s from the entertainment industry, it’s widely agreed that multiple messages are required to change a consumer’s behavior.
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
There’s more to auto dealer advertising than screaming commercials.
This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.
Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day.
The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?
What is the duty of an Advertiser? That in itself is a very thought-provoking question.
I felt like there was a noticeable lack of in depth information and examples for link building on the internet. With that in mind, I am going to go over what I have found works based on some experience, research, and successful execution.
I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired.
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.
I see the same pitfalls each time. We get a new client or prospective client asking us how to rank locally with multiple locations. After all, they only have one domain! How on earth could you associate multiple websites with one domain?
If you’ve got a good social media following, it might be time to move to the next level in social media marketing. Here are some ways to use contests to jumpstart your sales.
Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
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