New Barbie Ad Campaign and Its Powerful Message to Girls
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
Amanda Radle March 4, 2016
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How to Market a New Sports Franchise
When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.
Kirk Wooldridge February 19, 2016
How to Optimize for Multiple Locations
I see the same pitfalls each time. We get a new client or prospective client asking us how to rank locally with multiple locations. After all, they only have one domain! How on earth could you associate multiple websites with one domain?
Jack Wooldridge January 13, 2016
3 Ways to Use Contests on Social Media to Help You Sell More Cars
If you’ve got a good social media following, it might be time to move to the next level in social media marketing. Here are some ways to use contests to jumpstart your sales.
Jack Wooldridge August 25, 2015
Pr0ofiNg PitfAlls: as told by an AE
Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
Jack Wooldridge July 22, 2015
The Importance of the Right Media Buy
It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
Jack Wooldridge July 21, 2015
How Far Will You Go for SEO?
Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?
Jack Wooldridge June 23, 2015
Is Advertising a Mind Game?
You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
Jack Wooldridge June 8, 2015
Baby It’s Cold Outside
Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story
Jack Wooldridge March 20, 2015
Embracing Our Inner Beauties
Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?
Jack Wooldridge March 19, 2015
