The Market Sets the Price.
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Jimmy Lee December 6, 2016
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Why repetitive advertising forced me to buy premium services.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
Jigar Naik November 30, 2016
Mute rate on Native Pre-roll
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for.
Miller Creative November 22, 2016
Marketers Have Spoken: They Want Higher Quality Leads
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Miller Creative October 10, 2016
Pointless over-promotion is making the blockbuster lackluster
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
Sasha Gelemanovic September 9, 2016
The Effects of Celebrity Endorsements
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
Cheryl Sinclair August 31, 2016
A Lot of a Little, or a Little of a Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
Stuart Lang August 18, 2016
Common Misconceptions about Your Online Presence
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme.
Jack Wooldridge July 25, 2016
What new car dealers in the states can learn from the Brexit
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…
Erik Radle July 13, 2016
Decades Later, Frequency Still A Challenge For Marketers
While much has changed in advertising and media since this concept emerged in the 1930s from the entertainment industry, it’s widely agreed that multiple messages are required to change a consumer’s behavior.
Miller Creative July 8, 2016
When Your Commercial Is Trying Too Hard
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
Amanda Radle June 29, 2016
“What’s the best use of my ad budget?”
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
Kirk Wooldridge June 22, 2016
Find your Voice, Find the Future
There’s more to auto dealer advertising than screaming commercials.
Jimmy Lee May 20, 2016
Got Lemons
This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.
Jenni Halamuda May 6, 2016
Social Media’s Influence on Politics
Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day.
Sasha Gelemanovic April 27, 2016
