Dissecting Creative: Video Production 101
The first thing my mentor taught me was the importance of understanding the key roles required in creating a final
Miller Creative June 7, 2017
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Don’t just be a Slytherin at advertising
So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting
Miller Creative May 17, 2017
Shake it Up Baby!
Recently, Miller Ad Agency was invited to revisit a past client who was losing their backyard and their brand. So,
Ben Ryan April 12, 2017
Shopper Marketing Evolved
As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
Miller Creative April 7, 2017
Miller Cares
This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah.
Miller Creative April 6, 2017
Cashing in on Feminism
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to
Miller Creative March 31, 2017
When Advertising Lends Its Legacy to Our Illustrious Lexicon
Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary…
Miller Creative March 13, 2017
Marketing In The On Demand Delivery Economy
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Erik Radle February 2, 2017
Taking a Perceived Problem and Making into an Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
Amanda Radle January 25, 2017
Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
Kirk Wooldridge January 10, 2017
Does Your Car Have Holiday Spirit?
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
Jenni Halamuda December 12, 2016
The Market Sets the Price.
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Jimmy Lee December 6, 2016
Why repetitive advertising forced me to buy premium services.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
Jigar Naik November 30, 2016
Mute rate on Native Pre-roll
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for.
Miller Creative November 22, 2016
Marketers Have Spoken: They Want Higher Quality Leads
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Miller Creative October 10, 2016
