In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme.
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…
While much has changed in advertising and media since this concept emerged in the 1930s from the entertainment industry, it’s widely agreed that multiple messages are required to change a consumer’s behavior.
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
There’s more to auto dealer advertising than screaming commercials.
This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.
Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day.
The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?
What is the duty of an Advertiser? That in itself is a very thought-provoking question.
I felt like there was a noticeable lack of in depth information and examples for link building on the internet. With that in mind, I am going to go over what I have found works based on some experience, research, and successful execution.
I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired.
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.