The first thing my mentor taught me was the importance of understanding the key roles required in creating a final
So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting
As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah.
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to
Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary…
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for.
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.