Cashing in on Feminism
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to
Miller Creative
March 31, 2017
When Advertising Lends Its Legacy to Our Illustrious Lexicon
Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary…
Miller Creative
March 13, 2017
Marketing In The On Demand Delivery Economy
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Erik Radle
February 2, 2017
Taking a Perceived Problem and Making into an Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
Amanda Radle
January 25, 2017
Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
Kirk Wooldridge
January 10, 2017
Does Your Car Have Holiday Spirit?
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
Jenni Halamuda
December 12, 2016
The Market Sets the Price.
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Jimmy Lee
December 6, 2016
Why repetitive advertising forced me to buy premium services.
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
Jigar Naik
November 30, 2016
Mute rate on Native Pre-roll
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for.
Miller Creative
November 22, 2016
Marketers Have Spoken: They Want Higher Quality Leads
Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven’t we seen more of these?
Miller Creative
October 10, 2016
Pointless over-promotion is making the blockbuster lackluster
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
Sasha Gelemanovic
September 9, 2016
The Effects of Celebrity Endorsements
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
Cheryl Sinclair
August 31, 2016
A Lot of a Little, or a Little of a Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
Stuart Lang
August 18, 2016
Common Misconceptions about Your Online Presence
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme.
Miller Creative
July 25, 2016
What new car dealers in the states can learn from the Brexit
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…
Erik Radle
July 13, 2016
