Standing Out in a Skippable World (Understanding In-Stream Video Ads)
Long gone are the days of using email as the primary means of online messaging. Now, social media has taken
Miller Creative
April 5, 2018
Attribution (or why clients think certain media doesn’t work)
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of
Stuart Lang
March 26, 2018
Dating Apps & Advertising: Should You Swipe Right or Left?
Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the
Cheryl Sinclair
February 14, 2018
Super Bowl & Commercials: Who Won & Who Lost?
AMAZON – ALEXA LOSES HER VOICE The Super Bowl is a celebration of the greatness of our nation, of our
Erik Radle
February 6, 2018
Super Bowl Sunday: A Ratings Win or Loss?
We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still
Kirk Wooldridge
February 3, 2018
The (Ad) Times…They Are A-Changin
In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are
Miller Creative
January 15, 2018
2017: A Year In Review
Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely
Erik Radle
December 28, 2017
Branding to Survive the Micro-Moment
Impulsiveness is one of the cornerstones of my personality. I struggle with it every time I pass a Starbucks with
Jenni Halamuda
December 21, 2017
The Power of the Consumer and Social Media
PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited
Amanda Radle
December 18, 2017
Halloween – A Spooktacular Marketing Opportunity
It is the end of October. and we are soon to be attacked by an overwhelming number of Pennywise the
Miller Creative
October 30, 2017
Digital Advertising, Beer and Puppies!
I’ve worked in the digital advertising space for almost 9 years. Through nurturing many long-term relationships with clients, I have
Kyle Hines
October 16, 2017
Dissecting Creative: Video Production 101
The first thing my mentor taught me was the importance of understanding the key roles required in creating a final
Miller Creative
June 7, 2017
Don’t just be a Slytherin at advertising
So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting
Miller Creative
May 17, 2017
Shopper Marketing Evolved
As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
Miller Creative
April 7, 2017
Miller Cares
This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah.
Miller Creative
April 6, 2017
