NEWSFLASH…using short-form videos and influencers is becoming a necessity for keeping up with the competition. No longer the optional differentiator, mobile is now the price of entry. The ability to…
PERSONALIZATION IN AN AGE OF GENERALIZATION A book that has had profound impact on my life is Dale Carnegie’s “How to Win Friends & Influence People.” In it, Carnegie writes…
In the past 20 years or so, our media consumption has fragmented into a smorgasbord of options for the consumer. The options have made it harder for advertisers to immediately…
If you are like basically every American right now, you are angry, you are worried, and you are OVER IT. Your job is uncertain or non-existent, your kids are in…
You’ve probably heard this newest buzz words being thrown around left and right but what does it even mean? While there is no official definition many retail and marketing experts…
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your broadcast media. Why not just place directly with the stations…
Do we pull back on ad spend? How can we make our efforts more efficient and effective? How can I prove the value of my campaigns at a time when cost optimization is front and center?
As business and agencies like ours make the definitive shift from fully-remote to hybrid work, one thing is crystal clear: the staff who went to work from home in 2020…
When any brand we're speaking with, a prospective or current client, has a Gen Z or millennial strategy (and most do)…social media is a no-brainer.
Since ‘search terms’ and ‘search keywords’ sound so similar, many campaign managers and business owners think they are the same thing. They most certainly are not.
Utilizing Semrush as a tool can be costly, but at the same time, it is priceless. As an umbrella platform for all sorts of data related to search engines, website traffic, and keywords, Semrush can save you time, and give you a headache, at the same time if not used properly.
YouTube has recently announced that it will be rolling out handles for YouTube Channels, so what does that even mean and how does it affect your channel or your company’s channel?
According to the United States Census Bureau, there are 61.76 million Hispanics in the United States. Hispanics represent 18.9% of the population, helping transform culture and contribute to the economy. Yet, according to the Hispanic Marketing Council, only 6% of ad revenue goes toward the Hispanic community.
Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?
Full market recovery may be a few months off, so there’s time to reevaluate the current state of your advertising. You have a lot of tools at your disposal to help with this effort.
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