Personalization in an Age of Generalization

  • Post author:

PERSONALIZATION IN AN AGE OF GENERALIZATION  A book that has had profound impact on my life is Dale Carnegie’s “How to Win Friends & Influence People.” In it, Carnegie writes…

Humor Makes the World Go Round

If you are like basically every American right now, you are angry, you are worried, and you are OVER IT.  Your job is uncertain or non-existent, your kids are in…

Why Omnichannel Matters

You’ve probably heard this newest buzz words being thrown around left and right but what does it even mean? While there is no official definition many retail and marketing experts…

Why have an ad agency place your media?

Why have an ad agency place your media? It’s a valid question.  Afterall, agencies charge a commission to place your broadcast media.  Why not just place directly with the stations…

Do we pull back on ad spend?

  • Post author:

Do we pull back on ad spend? How can we make our efforts more efficient and effective? How can I prove the value of my campaigns at a time when cost optimization is front and center?

Does Hybrid Work, Actually Work?

As business and agencies like ours make the definitive shift from fully-remote to hybrid work, one thing is crystal clear: the staff who went to work from home in 2020…

How To Reach the Social Millenial

When any brand we're speaking with, a prospective or current client, has a Gen Z or millennial strategy (and most do)…social media is a no-brainer.

How does SEMrush work?

  • Post author:

Utilizing Semrush as a tool can be costly, but at the same time, it is priceless. As an umbrella platform for all sorts of data related to search engines, website traffic, and keywords, Semrush can save you time, and give you a headache, at the same time if not used properly.

An Untouched Market – Hispanic Community

According to the United States Census Bureau, there are 61.76 million Hispanics in the United States. Hispanics represent 18.9% of the population, helping transform culture and contribute to the economy. Yet, according to the Hispanic Marketing Council, only 6% of ad revenue goes toward the Hispanic community.

Embracing Our Inner Beauties

Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?

Let’s get personal about your dealership

  • Post author:

Full market recovery may be a few months off, so there’s time to reevaluate the current state of your advertising.  You have a lot of tools at your disposal to help with this effort.