Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story on every local channel. You can turn on your TV and be guaranteed to have full coverage of what the roads are like, what schools and businesses are closing, etc.
I was so thrilled this year to see the “Texas Storm Chasers” on the actual roads with cameras and fairly hilarious commentaries. It gave me more confidence as to when to attempt to head into the office; however, I never heard the station I watched mention “This update is sponsored by ___”.
I feel that was a missed opportunity.