That’s What That Is?
In recent years, the lines between traditional and digital video consumption have blurred to the point of vanishing completely. This
Stuart Lang
June 1, 2021
Well, that was interesting. Now what?
As stay-at-home orders began rolling in, and businesses started shutting down, people had way more time on their hands and
Stuart Lang
February 8, 2021
Change is inevitable. Growth is optional.
To paraphrase the Greek philosopher Heraclitus, “The only constant in life is change”. However, the rate of change is not
Stuart Lang
September 23, 2020
Bias In Advertising
Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. Otto von Bismarck
Stuart Lang
June 9, 2020
Don’t wait for frozen pipe to fix your media strategy
“You don’t pay the plumber for banging on the pipe. You pay him for knowing where to bang.” It’s a
Stuart Lang
October 30, 2019
It’s not me, it’s you: A guide to cord cutting, cable TV and streaming
Sometimes you just have to break up. You’ve had a good run. Had some laughs. Enjoyed some good times. But
Stuart Lang
July 1, 2019
The Future Of Broadcast TV, Maybe
Stop me if you’ve heard this before: TV is changing. Of course it is. As they say, “The only constant
Stuart Lang
February 18, 2019
How a Birdie Can Save You from a Bogey
Meeting a potential new client for the first time is a bit like going on a first date. You put
Stuart Lang
September 14, 2018
Attribution (or why clients think certain media doesn’t work)
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of
Stuart Lang
March 26, 2018
A Lot of a Little, or a Little of a Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
Stuart Lang
August 18, 2016
