Do we pull back on ad spend?

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Do we pull back on ad spend? How can we make our efforts more efficient and effective? How can I prove the value of my campaigns at a time when cost optimization is front and center?

The Americans with Disabilities Act

What do Nike, Netflix, Domino’s, Kylie Jenner, and Beyonce all have in common? They have all been subject to non-ADA compliance lawsuits with regards to their websites. Since the Internet…

Change is inevitable. Growth is optional.

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To paraphrase the Greek philosopher Heraclitus, “The only constant in life is change”. However, the rate of change is not constant. Think about how any number of events have shaped…

Bias In Advertising

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. Otto von Bismarck I came across this quote the other day, and it…