The Internet Is Not A Web
Despite their renown skill and artistry, spiders should not be the role-models for website creators. As good as the pun would be, we must consider the process of a spider’s web creation versus a web-developer’s. All while creating beautiful designs, a spider is on the hunt for a meal, usually in the form of a […]
No Originality? No problem.
For many reasons, people, especially creatives, have an uneasiness towards the idea of drawing inspiration from the past. We all want to create something that’s never been done before. Creativity, especially in advertising, can be simple: You receive a commission, you brainstorm, and you produce. The brainstorm timeline can take as long as it takes […]
Most Of The Time, We Are Already There
There is usually immense effort under way in order to create a product, but it is common to find something is missing. Giovanni Giorgio, friends call him Giorgio, is a famed DJ and musician who spent his early years exploring music styles throughout various sound establishments. Though even with his success, he felt something was […]
Customer Retention & The Struggle For Loyalty
Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just […]
It’s Just Elementary Advertising, My Dear Watson
If you wish to use your skills of deduction, you’ll soon discover that while traditional media (such as print, radio, and television) is still kicking, there’s also the devious digital side of advertising that’s been giving everyone some trouble lately (not unlike Moriarty). Besides pre-roll, SEO, SEM, online banners, email marketing, web development, and web […]
Pointless Over-Promotion Is Making The Blockbuster Lackluster
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement. The numbers don’t lie. As of the date of this post, according to boxofficemojo.com1, a little over 7 BILLION dollars […]
Social Media’s Influence On Politics
Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day. Today’s political campaigns are not your grandfather’s campaigns. Gone are the days when people had to turn […]
