Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?
You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story
Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?