Seven Questions to Build a Better Brand
For the past two years I take one or two calls a week from a new customer looking to advertise.
Kirk Wooldridge February 11, 2020
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What’s as Important as Food and Water?
Our need to connect is as fundamental as our need for food and water. Every mammal will die if they
Kirk Wooldridge September 20, 2019
You Can’t Unsee This: Has KFC’s New Influencer Jumped the Shark?
There has been a bit of a backlash online from all the self-made, self-built and self-promoting influencers trying to make
Kirk Wooldridge May 20, 2019
The best audience to target with Google Ads
Can you tell the difference between a Google Ad and an organic search result? Don’t be discouraged if you can’t.
Kirk Wooldridge December 31, 2018
How to Find the Truth in Advertising and News
Only about 2 in 10 Americans trust their news. Which begs the question, where do you get your news? Which
Kirk Wooldridge August 20, 2018
Super Bowl Sunday: A Ratings Win or Loss?
We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still
Kirk Wooldridge February 3, 2018
Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
Kirk Wooldridge January 10, 2017
“What’s the best use of my ad budget?”
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
Kirk Wooldridge June 22, 2016
How to Market a New Sports Franchise
When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.
Kirk Wooldridge February 19, 2016
