Hills of Attention

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Whenever you start with a new company, you should seek openings and opportunities, unguarded hilltops and claim your stake. Eventually the attention will have to divert towards you. What makes the difference…

Know Thyself: A Brand’s Guide

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Mother’s Day is around the corner, and for many, it’s a wonderful time to celebrate the women in our lives who have been there for us through our best and…

Makes you think. Doesn’t it?

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List of hands - how many of you have purchased something strictly because of packaging or color? I’m definitely guilty of this; I drink sugar-free RedBull not because I like…