Just recently in a meeting with a client, we asked, “Do you want to advertise your brand or your product?”
Is branding important? Is it even worth investing in? The answer: most definitely. So why do you need to create
The holidays are upon us! What does that mean? Yes, there’s turkey coming, yes, there’s a hearty sound of “Ho,
Advertising is continuously morphing this year. Society has been thrown curveballs left and right. First a pandemic, then a racial injustice
These are tough times for everyone – large businesses, small businesses, and personal life alike. More than ever, companies are
The holidays are upon us and you know what that means… crazy good deals and mass shopping! This is when
Recently engaged, I’ve suddenly been plunged into the world of weddings. From left to right, I’m being told I need
I recently redesigned a product’s packaging for a client of ours. It was not done to change their brand, to
Is that the wind you feel in your hair as you imagine yourself standing on top of a mountain, breathing
Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?