Our writings.

One way to keep your website fresh with new content is by writing blogs. Search engines do not like stale websites, so just like ours, yours should be far from stale. One of the best things you could do is to employ the whole company to write. At that point,  you get a healthy amount of versatility and capture a wider audience.  However, don’t stray too far from who you are.
wadded up paper being thrown into a trashcan full of other wadded up paper
Cheryl Sinclair

The Digital Bride War

Recently engaged, I’ve suddenly been plunged into the world of weddings. From left to right, I’m being told I need

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three sports celebrities
Cheryl Sinclair

The Effects of Celebrity Endorsements

In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.

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Coca Cola can and Pepsi can battling cartoon
Cheryl Sinclair

Winning the Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?

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