When You’re “Right” but Still Wrong
If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way.
Amanda Radle
June 21, 2021
A Different Look for This Year’s Superbowl
If like many of us, you tune in to the Big Game not just for some football enjoyment, but for
Amanda Radle
February 15, 2021
Humor Makes the World Go Round
If you are like basically every American right now, you are angry, you are worried, and you are OVER IT.
Amanda Radle
October 21, 2020
MESSAGING OVERLOAD
How can you still reach your audience without looking like one more in a line of false concern?
Amanda Radle
June 16, 2020
Why have an ad agency place your media?
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your
Amanda Radle
April 20, 2020
Effectively Using Humor in Ads
Like most people, I love a funny commercial. Progressive Insurance does a fantastic job at being humorous in their ads.
Amanda Radle
November 5, 2019
35 years of Miller Ad Agency: Time Flies When You’re Having Fun
My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and
Amanda Radle
September 11, 2019
Thinking Outside The Box – Literally
If you are an avid Amazon Prime member such as myself, you may have noticed a new look to the
Amanda Radle
February 18, 2019
When Poor Execution Outweighs Good Intentions
Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in
Amanda Radle
September 24, 2018
The Power of the Consumer and Social Media
PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited
Amanda Radle
December 18, 2017
Taking a Perceived Problem and Making into an Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
Amanda Radle
January 25, 2017
When Your Commercial Is Trying Too Hard
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
Amanda Radle
June 29, 2016
New Barbie Ad Campaign and Its Powerful Message to Girls
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
Amanda Radle
March 4, 2016
