Our writings.

One way to keep your website fresh with new content is by writing blogs. Search engines do not like stale websites, so just like ours, yours should be far from stale. One of the best things you could do is to employ the whole company to write. At that point, you get a healthy amount of versatility and capture a wider audience. However, don’t stray too far from who you are.

When You’re “Right” but Still Wrong

If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way.

Amanda Radle June 21, 2021

A Different Look for This Year’s Superbowl

If like many of us, you tune in to the Big Game not just for some football enjoyment, but for

Amanda Radle February 15, 2021

Humor Makes the World Go Round

If you are like basically every American right now, you are angry, you are worried, and you are OVER IT.

Amanda Radle October 21, 2020

MESSAGING OVERLOAD

How can you still reach your audience without looking like one more in a line of false concern?

Amanda Radle June 16, 2020

Why have an ad agency place your media?

Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your

Amanda Radle April 20, 2020

Effectively Using Humor in Ads

Like most people, I love a funny commercial. Progressive Insurance does a fantastic job at being humorous in their ads.

Amanda Radle November 5, 2019

35 years of Miller Ad Agency: Time Flies When You’re Having Fun

My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and

Amanda Radle September 11, 2019

Thinking Outside The Box – Literally

If you are an avid Amazon Prime member such as myself, you may have noticed a new look to the

Amanda Radle February 18, 2019

When Poor Execution Outweighs Good Intentions

Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in

Amanda Radle September 24, 2018

The Power of the Consumer and Social Media

PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited

Amanda Radle December 18, 2017

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?

Amanda Radle January 25, 2017

half of older gentleman looking to the side

When Your Commercial Is Trying Too Hard

Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.

Amanda Radle June 29, 2016

New Barbie Ad Campaign and Its Powerful Message to Girls

When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.

Amanda Radle March 4, 2016