
When You’re “Right” but Still Wrong
If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way.
If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way.
If like many of us, you tune in to the Big Game not just for some football enjoyment, but for
If you are like basically every American right now, you are angry, you are worried, and you are OVER IT.
How can you still reach your audience without looking like one more in a line of false concern?
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your
Like most people, I love a funny commercial. Progressive Insurance does a fantastic job at being humorous in their ads.
My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and
If you are an avid Amazon Prime member such as myself, you may have noticed a new look to the
Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in
PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
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