Humor Makes the World Go Round

If you are like basically every American right now, you are angry, you are worried, and you are OVER IT.  Your job is uncertain or non-existent, your kids are in…

Why have an ad agency place your media?

Why have an ad agency place your media? It’s a valid question.  Afterall, agencies charge a commission to place your broadcast media.  Why not just place directly with the stations…

Is Any Publicity, Good Publicity?

We’ve all heard this phrase. Any publicity is good publicity. But is it true? While it can be argued that simply having your business name out there is good for brand awareness, you definitely need to be careful with the associations developed.

When Poor Execution Outweighs Good Intentions

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Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in a big way.  Take clothing company, Revolve, for example.  They…