Why is marketing to the Hispanic community important?
According to the United States Census Bureau, there are 61.76 million Hispanics in the United States. Hispanics represent 18.9% of the population, helping transform culture and contribute to the economy. Yet, according to the Hispanic Marketing Council, only 6% of ad revenue goes toward the Hispanic community.
Hispanics are an untouched market, there are many of them and they buy things, need things, and own things. With an increase in buying power, Hispanics play a key role in the economy. Learning an effective marketing strategy is a necessity as the Hispanic buying power will continue to grow.
Advertising to the Hispanic community
Hispanics are brand loyal, more of a reason to advertise your service or product to them.
To build brand loyalty, you have to reach the Hispanic market in ways they feel represented and supported. It is more than making advertising in Spanish. Remember, Hispanics will stay with the brand that listens to them, keeps up with them, and reflects their culture.
This means to expand your target market towards them, you’ll need to create ads that appeal to the Hispanic culture. The Latino culture is diverse, so there is more than one way to advertise to them.
Your approach should be continuous. Interact with the Hispanic community as much as possible. Learn the culture, the history, and the difference in America’s Hispanic generations. Stereotypes should be avoided, Hispanics want to see advertising that is relevant and educational.
Hispanic Marketing Strategy
At Miller Ad Agency, we are a diverse group, so it is easy for us to understand every ethnicity, culture, and generation has different needs and preferences.
Hispanic marketing should consider both digital and traditional advertising. Television, radio, social media, and other media platforms are key to reaching the community. That’s why it is important to know who exactly in the Hispanic community you want to target and from there create a strategic Hispanic marketing plan.
Television is a powerful tool, and a costly one, so let us not forget how important other media outlets are. Radio and print ads are a great way to put out your products when they are not at home. Using them all together will help you reach a larger number of Hispanics.
Streaming services and digital media platforms will always be there on the go. Especially when we will be able to target them in the social spaces that the Hispanic community uses the most. This means not solely focusing on Facebook as other advertisers do. One can target the Hispanic community across multiple platforms.
At Miller Advertising Agency, we offer both traditional and digital advertising. With over 38 years of experience, we know advertising spending varies for companies, so let us find the best advertising style to reach the Hispanic community for you. Call us at (972) 243- 2211