To be completely honest, some companies have no idea what their identity is or how they are perceived. That makes it extremely hard to create positive brand development.
Miller Ad Agency thrives on research techniques that provide a broad scope of information on specific buying habits, target audience demographics, and other useful tactics to streamline the placement of ads with a higher rate of efficiency.
An advertising agency is predominantly on the outside looking in, unaffected by internal perceptions within the company. This allows them to take a calculated approach, based on hard scientific data, to determine what is actually producing positive results (i.e increased sales) and what isn’t.