How we made i Fratelli busier in Austin.
i Fratelli Pizza was established in 1987 by the Cole Brothers in Irving, TX. They’re known for their thin-n-crispy crust, free delivery, and corporate lunches for a crowd. With their business expansion, the franchise needed to upgrade their social media presence and introduce their pizza to the residents at the new locations.
We recommended influencer marketing to help spread the brand’s message. To be able to track our attributions, i Fratelli challenged us to promote the Austin location only using Austin-based influencers.
Austin, here we come
We don’t want influencers with fake followers. We also understand that just because an influencer is in Austin doesn’t mean all of their followers are from there too. So, we deployed our sophisticated influencer marketing tool, identifying top influencers by audience size, age, gender, interests and location.