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Toyota of Irving

Toyota of Irving

Case Study: An in-depth look

The Challenge
Create and Execute a new campaign that brands the dealership and increases market share in DFW.
The Solution
New tagline and creative online,
in-store and on traditional media.
The results for "This is Your Place" campaign
% Of Objective
The Results111%
% Market Increase
The Results2.7%
New Car Sales Average
157
New Car Sales Prior to campaign start
131
New Car sales Increase
The Results26
Toyota of Irving
Toyota of Irving