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Goodwill Dallas Case Study


The Challenge

5miles is a mobile app company that launched in Feb. 2015 with the intention to develop and innovate a digital local marketplace for consumers to interact peer-to-peer for the buying and selling of products and services. 

A budget minded, bargain shopper’s ideal location to buy goods and services at reduced prices from everyday retail.


Goal:

100,000 downloads in 8 weeks


Strategy:

Mix of branding and local DJ endorsements to build awareness through recognized, trusted voices on air and online





Radio Success


100,000

Downloads in 8 weeks

600,000

Downloads in 17 weeks

1,000,000

Downloads in 5 months


TV Execution

Partnered with top rated news
stations in several top markets.

Created multiple commercials.