Chris Lederer started his career as an inventory manager for FairLease, a large auto leasing company based in Dallas, TX. Chris was brought in to help save the company from millions in residual losses that were headed their way.
He built a retail machine from the ground up, and after tackling that and mitigating millions in expected losses, completely rebranded the company taking in from an indirect finance shop to a powerful consumer direct leasing company that continues to flourish today.
Chris was then asked to take the parent company who was facing growth challenges of its own, Credit Union of Texas, through the same journey and did so in grand fashion. Now Chris applies his marketing and branding expertise at Miller Ad Agency.