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Nike and Controversy: Why The Kaepernick Ad is Working

Nike and Controversy: Why The Kaepernick Ad is Working

Over this past week, Nike seems to have been courting disaster by featuring Colin Kaepernick in their “Just Do It; 30th Anniversary” campaign. Featuring several still ads and a two-minute video spot, the campaign dares us to “Dream crazy.” But was Nike “dreaming crazy” when they released an image of Kaepernick’s face with type across saying, “Believe in something. Even if it means sacrificing everything”?
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Going Forward: The Progression of Mobile Marketing and Inclusion

Going Forward: The Progression of Mobile Marketing and Inclusion

NEWSFLASH…using short-form videos and influencers is becoming a necessity for keeping up with the competition. No longer the optional differentiator, mobile is now the price of entry. The ability to put an ad directly in the pocket of the perfect consumer is just too wide of an open door to not walk through. More screens to put your ad on equals more eyes that are on your product. Of course, this can lead to higher revenue and brand awareness. However, these eyes can be a double-edged sword if...
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“Sorry” in 60 Seconds

“Sorry” in 60 Seconds

“I’m sorry.” Sometimes, it’s hard enough to personally say those words to someone when we have wronged them. It has proven to be even harder to say by companies in the public eye. When they make a mistake, it is standard for brands to apologize...
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So, What’s the Deal with Influencer Marketing?

So, What’s the Deal with Influencer Marketing?

Are you thinking of using an influencer for promoting your product? Recently, influencer marketing has rapidly gained popularity and taken the industry by storm. The days of iconic celebrities being the top choice of brands for promoting their products or services are fading. Nowadays, many brands are using regionalized influencers for marketing their products. Moreover, they help companies create brand awareness and service in having great social media campaigns with their large follower base. ...
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How to Find the Truth in Advertising and News

How to Find the Truth in Advertising and News

Only about 2 in 10 Americans trust their news. Which begs the question, where do you get your news? Which news organization do you trust the most? How do you know it’s truthful?
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Creative Logos & Their Hidden Images: Can You See It?

Creative Logos & Their Hidden Images: Can You See It?

Many ads and logos have “hidden” images in their graphics. Some are intended to be funny, and some are just the creative results of a company’s graphic designer. While some people view these “hidden” images as “subliminal advertising,” (the use by advertisers of images and sounds to influence consumers' responses without being conscious of it) most of the time, it is just a creative way to design ads or logos...
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How to Catch a Millennial

How to Catch a Millennial

How do you catch a millennial’s attention? With more and more research showing that this cord-cutting bunch of youths does not respond to traditional advertising, how in the world is one supposed to capture their interest? What topic could possibly persuade them to emerge from the depths of their smartphones and draw them into the real world of spending their hard earned, cold, hard cash? The answer is more four-legged than you would think…
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Makes you think. Doesn’t it?

Makes you think. Doesn’t it?

List of hands - how many of you have purchased something strictly because of packaging or color? Visuals, colors, and verbiages all go into the thought process when making an engaging ad. If we catch your attention and have you talking, we have successfully done our job.
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Coming Soon to an Ad Near You: Virtual Reality

Coming Soon to an Ad Near You: Virtual Reality

In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being made and the technology starting to become more available and affordable, it seems like the future of advertising is to be set in the virtual world.
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Industry Acclaim for Miller Ad Agency!

Industry Acclaim for Miller Ad Agency!

If you’re looking for expert knowledge, efficiency, or experience in getting proven market growth and success for yourself and your business, then Miller Ad Agency is your ideal partner. Miller has more than 30 years of experience, and our team covers a whole gamut of services, from advertising, branding, and digital strategy to video production and search engine optimization. We have a special take on marketing and advertising that reaps undeniable rewards for our clients, and this consistent ...
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