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The Happiest Campaign on Earth

The Happiest Campaign on Earth

Mickey Mouse – one of the most recognizable brand icons in the world is turning 90 this year! And that means Disney is throwing the biggest birthday party of the decade to celebrate – for a limited time only, of course!
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Influencer Marketing:  7 Steps for a Successful Campaign

Influencer Marketing: 7 Steps for a Successful Campaign

There are 21.7 million sponsored posts created on Instagram every day! Big brands such as Chobani, Nike, Nordstrom, Amazon, and Airbnb are investing in this method of marketing.
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Why advertising matters?

Why advertising matters?

For any business, or cause, wanting to gain traction, expand, or sell a narrative, some form of advertising is a must.
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New Technology, Not Only for the Youngsters

New Technology, Not Only for the Youngsters

As new technology arrives each day, it’s often assumed that the early adopters are the youth of the world. But when it comes to new voice technology such as Google Home and Amazon Alexa, the Baby Boomer generation and beyond have adopted these technologies as their own personal and work companion.
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What I Learned from Mr. Direct Mail

What I Learned from Mr. Direct Mail

David was instrumental in mentoring me as I entered into the advertising world. I can remember a specific instance in which he guided me through a work challenge many years ago with some solid advice that I apply today, while I’m working with my clients.
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Keeping your brand relevant

Keeping your brand relevant

Is that the wind you feel in your hair as you imagine yourself standing on top of a mountain, breathing in the crisp, cool air? Sadly, opening your eyes reveals the fan next to you, blowing in your face. That just means it’s time for a vacation.
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Customer Retention & The Struggle for Loyalty

Customer Retention & The Struggle for Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just like that.
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Going All In with a Miller Account Supervisor

Going All In with a Miller Account Supervisor

You can say I’ve made a life out of reading people's faces…. but I wouldn’t call myself a Gambler. Working at The Miller Ad Agency for the past 19 years has taught me that yes, a few gambles are necessary, but the ad game is more about research and tried and true methods that deliver success.
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When Poor Execution Outweighs Good Intentions

When Poor Execution Outweighs Good Intentions

Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in a big way. Take clothing company, Revolve, for example. They recently decided to launch some very edgy sweatshirts on their site to bring awareness to online trolling. But a few things went VERY wrong.
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How a Birdie Can Save You from a Bogey

How a Birdie Can Save You from a Bogey

In business, the last thing you want to do is invest valuable time and resources only to find out you are not compatible with your partner. This can only lead to contentiousness, resentment, and eventually, separation (normally in an unpleasant manner). Ultimately, wasting everyone’s time. Wouldn’t it be great if there was a way to accelerate and condense the process? Interestingly enough, a great way to do this is through the game of golf.
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