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How to Optimize for Multiple Locations

How to Optimize for Multiple Locations

I see the same pitfalls each time. We get a new client or prospective client asking us how to rank locally with multiple locations. After all, they only have one domain! How on earth could you associate multiple websites with one domain?
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Four Incentives You Should Be Offering at Your Dallas Dealership

Four Incentives You Should Be Offering at Your Dallas Dealership

Offering incentives, whether they are for purchasing a new vehicle or for returning for maintenance, is a solid way to show customer appreciation and build loyalty.
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How Twitter Can Shape Automotive Marketing

How Twitter Can Shape Automotive Marketing

The ongoing discussion about vehicles happening on Twitter significantly increases during big sales events.
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How Employee Reviews Can Drive Your Dallas Dealership to the Top

How Employee Reviews Can Drive Your Dallas Dealership to the Top

Paying careful attention to employee reviews may just be what drives your Dallas dealership to the top. Here's why.
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Four Incentives You Should Be Offering at Your Car Dealership

Four Incentives You Should Be Offering at Your Car Dealership

These incentives are so tantalizing, they're sure to help you reach your goals.
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Four Common Marketing Mistakes and How to Avoid Them

Four Common Marketing Mistakes and How to Avoid Them

The right marketing will bring more customers your way, but the wrong marketing will leave some great models sitting unsold in your lot. Don't make these four mistakes.
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3 Ways to Use Contests on Social Media to Help You Sell More Cars

3 Ways to Use Contests on Social Media to Help You Sell More Cars

If you've got a good social media following, it might be time to move to the next level in social media marketing. Here are some ways to use contests to jumpstart your sales.
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Pr0ofiNg PitfAlls: as told by an AE

Pr0ofiNg PitfAlls: as told by an AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
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The Importance of the Right Media Buy

The Importance of the Right Media Buy

It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
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How Far Will You Go for SEO?

How Far Will You Go for SEO?

While a rare occurrence, changing your business name in an effort to increase search traffic isn’t unheard of. Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?That’s exactly what Seminole County in Florida will be voting on today, to change their name to “Orlando North”. Officials believe that this change will help drive tourism to their hotels and attracti...
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