X
Archive by category: AdvertisingReturn
RSS
The (Ad) Times...They Are A-Changin

The (Ad) Times...They Are A-Changin

In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are consistently chasing new tools and platforms that can be used to push our brands forward and past the competition. Here at Miller, we consistently take meetings from potential vendors and partners that can help our client succeed, including some hits and some misses.
Read More
Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
Read More
Dissecting Creative: Video Production 101

Dissecting Creative: Video Production 101

Many people have misconceptions about the exact roles of each profession. But each one has its own subtle nuances. Trust me, there is a difference between a strong shot by the DP and something that is cut and colored properly by the editor.
Read More
Don’t Just Be a Slytherin at Advertising

Don’t Just Be a Slytherin at Advertising

So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting for the underdog, or a hard-working, steadfast Hufflepuff. Or maybe you were an analytical Ravenclaw who lived in the library for days on end.
Read More
United Airlines vs. Passengers: A PR Crisis

United Airlines vs. Passengers: A PR Crisis

Unless you have been wandering in the woods without any cell service, you have heard about the United Airlines fiasco that went viral two days ago. The widely-viewed video is sure to have the senior execs at PepsiCo sighing with relief, now that the public spotlight has been taken off of them following their incredibly insensitive ad starring model and reality TV celeb, Kendall Jenner. What happened you ask? A situation that many argue could have been easily avoided.
Read More
Shopper Marketing Evolved

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
Read More
Cashing in on Feminism

Cashing in on Feminism

This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on a mere moment.
Read More
When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
Read More
Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Read More
Taking a Perceived Problem and Making into an Outstanding Commercial

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? 
Read More
Page 1 of 4 FirstPrevious [1]234 Last