X
 
Archive by author: Erik RadleReturn
Erik Radle brings first-hand OEM experience to The Miller Agency, having held a national leadership role as Manager of Sales Operations for Mazda North America, providing direction for field actions, vehicle production, distribution and dealer profitability.
RSS
Not Making A Call is Still Making A Decision

Not Making A Call is Still Making A Decision

Not making a decision IS making a decision. Inaction is action. In football and in advertising, the decision to do nothing doesn’t exist in a vacuum. The decision to do nothing has consequences that are just as real as a decision to do something. The biggest difference between the two is who is in the drivers seat, who you are electing to let drive your business to what you hope is a desired destination. 
Read More
Going Forward: The Progression of Mobile Marketing and Inclusion

Going Forward: The Progression of Mobile Marketing and Inclusion

NEWSFLASH…using short-form videos and influencers is becoming a necessity for keeping up with the competition. No longer the optional differentiator, mobile is now the price of entry. The ability to put an ad directly in the pocket of the perfect consumer is just too wide of an open door to not walk through. More screens to put your ad on equals more eyes that are on your product. Of course, this can lead to higher revenue and brand awareness. However, these eyes can be a double-edged sword if...
Read More
Industry Acclaim for Miller Ad Agency!

Industry Acclaim for Miller Ad Agency!

If you’re looking for expert knowledge, efficiency, or experience in getting proven market growth and success for yourself and your business, then Miller Ad Agency is your ideal partner. Miller has more than 30 years of experience, and our team covers a whole gamut of services, from advertising, branding, and digital strategy to video production and search engine optimization. We have a special take on marketing and advertising that reaps undeniable rewards for our clients, and this consistent ...
Read More
Super Bowl & Commercials: Who Won & Who Lost?

Super Bowl & Commercials: Who Won & Who Lost?

The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this celebration...
Read More
2017: A Year In Review

2017: A Year In Review

Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start of an era of prosperity unmatched in my lifetime.
Read More
Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Read More
What new car dealers in the states can learn from the Brexit

What new car dealers in the states can learn from the Brexit

Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play...
Read More
What Band Aid and Donald Trump Can Teach Us About Building A Brand

What Band Aid and Donald Trump Can Teach Us About Building A Brand

I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired.
Read More