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Archive by author: Erik RadleReturn
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2017: A Year In Review

2017: A Year In Review

Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start of an era of prosperity unmatched in my lifetime.
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Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
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What new car dealers in the states can learn from the Brexit

What new car dealers in the states can learn from the Brexit

Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play...
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What Band Aid and Donald Trump Can Teach Us About Building A Brand

What Band Aid and Donald Trump Can Teach Us About Building A Brand

I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired.
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