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Archive by author: Amanda MillerReturn
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The Power of the Consumer and Social Media

The Power of the Consumer and Social Media

A consumer’s power is greater in strength and influence through social media. A smart retailer listens to their consumers, weighs the risks and rewards, and no matter what, immediately responds, whether to apologize or explain.
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Taking a Perceived Problem and Making into an Outstanding Commercial

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? 
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When Your Commercial Is Trying Too Hard

When Your Commercial Is Trying Too Hard

Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go... overboard.
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New Barbie Ad Campaign and Its Powerful Message to Girls

New Barbie Ad Campaign and Its Powerful Message to Girls

When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls.
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