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Archive by author: PavlasReturn
Laura attended the University of North Texas where she developed her advertising experience as an account planner. She ensures clients are getting the best deal possible from vendors.
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Lights, Camera, Adapt

Lights, Camera, Adapt

It’s easy enough to come up with the next big idea. Whether it’s inspiration for a small start-up or a global company, these innovators strive to grow success from their game-changing ideas. However, good ideas alone don’t guarantee success (at least not in the long-term). People and society are always changing. The trick for a brand is to adapt their product or business model to these changes. If you don’t, you risk being left behind. An example of this is the rise and fall of MoviePass, a ...
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“Sorry” in 60 Seconds

“Sorry” in 60 Seconds

“I’m sorry.” Sometimes, it’s hard enough to personally say those words to someone when we have wronged them. It has proven to be even harder to say by companies in the public eye. When they make a mistake, it is standard for brands to apologize...
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Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Long gone are the days of using email as the primary means of online messaging. Now, social media has taken over as the massive hub of communication where everyone from our Gen Z nephew to our Silent Generation grandmother takes part. Naturally, the advertising industry has evolved to keep up with the rapidly expanding role of social media in society. In-stream video ads are done by thousands of brands but not always done well.
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