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Archive by author: Stuart LangReturn
Stuart is a detail-oriented and solution-focused marketing professional with extensive cross-functional experience managing accounts and implementing media strategies utilizing traditional, digital and social media.
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The Future of Broadcast TV, Maybe

The Future of Broadcast TV, Maybe

Having the ability to deliver more targeted ads theoretically is a boon for everyone. Advertisers can eliminate the cost of delivering messages to large groups of people who are not their ideal target audience, viewers can receive ads that should be of more interest and relevance to them, and broadcasters can solicit local businesses that may not have had the budget to previously advertise on broadcast TV.
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How a Birdie Can Save You from a Bogey

How a Birdie Can Save You from a Bogey

In business, the last thing you want to do is invest valuable time and resources only to find out you are not compatible with your partner. This can only lead to contentiousness, resentment, and eventually, separation (normally in an unpleasant manner). Ultimately, wasting everyone’s time. Wouldn’t it be great if there was a way to accelerate and condense the process? Interestingly enough, a great way to do this is through the game of golf.
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Attribution (or why clients think certain media doesn’t work)

Attribution (or why clients think certain media doesn’t work)

When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of the time, are anecdotal reasons. Trying to get clients to understand that their media proclivities are not universal can be challenging. However, it’s usually not as challenging as explaining why marketing attribution isn’t as useful as they think.
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A Lot of a Little, or a Little of a Lot?

A Lot of a Little, or a Little of a Lot?

Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
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