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Archive by author: Jenni HalamudaReturn
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Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
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Does Your Car Have Holiday Spirit?

Does Your Car Have Holiday Spirit?

We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
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Got Lemons

Got Lemons

This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning.
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