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Dating Apps & Advertising: Should You Swipe Right or Left?

Dating Apps & Advertising: Should You Swipe Right or Left?

Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the most important day in February. Thank you Leslie Knope. The dating scene has completely changed in the last few years. Gone are the days of meeting a handsome stranger at the bar or being set-up on a blind date. Now, my dating life is dependent on swiping left or right.
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Super Bowl & Commercials: Who Won & Who Lost?

Super Bowl & Commercials: Who Won & Who Lost?

The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this celebration...
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Super Bowl Sunday: A Ratings Win or Loss?

Super Bowl Sunday: A Ratings Win or Loss?

We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares.
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The (Ad) Times...They Are A-Changin

The (Ad) Times...They Are A-Changin

In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are consistently chasing new tools and platforms that can be used to push our brands forward and past the competition. Here at Miller, we consistently take meetings from potential vendors and partners that can help our client succeed, including some hits and some misses.
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2017: A Year In Review

2017: A Year In Review

Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start of an era of prosperity unmatched in my lifetime.
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Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
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The Power of the Consumer and Social Media

The Power of the Consumer and Social Media

A consumer’s power is greater in strength and influence through social media. A smart retailer listens to their consumers, weighs the risks and rewards, and no matter what, immediately responds, whether to apologize or explain.
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Halloween - A Spooktacular Marketing Opportunity

Halloween - A Spooktacular Marketing Opportunity

Everyone is a walking advertisement and there is no way to escape. Brands capitalize on the Halloween season, but how?
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Digital Advertising, Beer and Puppies!

Digital Advertising, Beer and Puppies!

How do digital advertising, pet rescue and brewery tours come up in the same story and tie together? Great question! I’m sure you have heard of a company called Google. Google is extremely generous in the nonprofit world by allowing 501.3c’s to apply for in-kind advertising on Google to expand the reach and the message of non-profits to people around the world.
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Dissecting Creative: Video Production 101

Dissecting Creative: Video Production 101

Many people have misconceptions about the exact roles of each profession. But each one has its own subtle nuances. Trust me, there is a difference between a strong shot by the DP and something that is cut and colored properly by the editor.
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