R.A.C.E.
     – Research-Analyze-Create-Execute.

Advertising is one of the largest expenses facing many dealerships today, as the market shrinks, advertising becomes more important than ever.  Gone are the days that outspending your competition guaranteed success.  Today you need to outsmart your competition not outspend them.

Miller Ad Agency has a strategy that will help you target your advertising dollars and leave your competitors spending more and getting less.  Using their four point strategy know as R.A.C.E., Research-Analyze-Create-Execute, Miller Ad Agency has provided proven results for their dealers, increasing market share and total sales, all within a budget that maximizes return on your advertising investment.

Research
The first step in the R.A.C.E. methodology is research. Miller Ad Agency uses state of the art technology and techniques to research every aspect of your designated market area.  Through extensive research of economical, geographical, and demographical data for your DMA, Miller Ad Agency will work to point out your strongest areas and areas that if properly exploited could lead to a jump in market share and overall sales.

Analyze
After an exhaustive gathering of all available data, Miller Ad Agency will aggressively analyze that data to produce recommendations on what new markets to pursue and what audiences in those markets will be most receptive to your advertising message.

Create
Once the area and audience has been pinpointed, it is time to create the most effective message and medium that will bring new customers into your dealership.  The analysis of your new audience will help pinpoint what message will be most received by your new target audience, as well as which medium will result in the greatest response to that message.  As a full service agency, Miller Ad Agency can produce an effective message for newspaper, television, radio, direct mail, outdoor advertising all at a cost that will well within your advertising budget.

Execute
Once the message has been created, it is time to execute your new advertising plan.  Utilizing Miller Ad Agency’s media buying department and the "patented media buy", your message will reach the largest target audience at the lowest possible price.