But it was our direct mail effort in December 2014 that truly set them apart.
In December 2014, Miller Ad Agency deployed an End-of-Year direct mail piece on December 20th to qualifying customer in Hudiburg’s customer database - a total of 8,501 names. Each recipient received a personalized letter with one of six messages to be redeemed before 9:00 am on December 31st:
- “We want to purchase your vehicle”
- "We want to lower your current interest rate”
- “We want to buy out the lease on your vehicle”
- “With your trade, you can reduce or keep your monthly payment the same on a new vehicle”
- “With your trade, you can reduce or keep your monthly payment the same when you purchase or lease a new or used vehicle + reduce your current interest rate”
- “As a way to re-introduce our family to yours, we’d like to offer you a $25 American Express Gift Card when you take a test drive.”
Of the 8,501 letters mailed, Hudiburg Chevy received a staggering 61 phone calls and sold 23 vehicles, totaling over $664,000 in sales and a massive 3,000% ROI, all in a matter of 11 days. For an End-of-year effort, this skyrocketed them into 2015 placing them at the top of their market in Oklahoma City.