X

Miller Blog Catalog

Archive by category: AdvertisingReturn
RSS
When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
Read More
Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Read More
Taking a Perceived Problem and Making into an Outstanding Commercial

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? 
Read More
Marketing Trends to Look Out For in 2017

Marketing Trends to Look Out For in 2017

With the advent of technology, marketing has become digitized. Each year we are getting to see new marketing trends. Let’s have a look at which marketing trends are going to rule in 2017.
Read More
Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
Read More
The Market Sets the Price.

The Market Sets the Price.

Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
Read More
Why repetitive advertising forced me to buy premium services.

Why repetitive advertising forced me to buy premium services.

Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
Read More
Mute rate on Native Pre-roll

Mute rate on Native Pre-roll

So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you're cautiously optimistic, but something goes wrong that you hadn't accounted for.
Read More
Marketers Have Spoken: They Want Higher Quality Leads

Marketers Have Spoken: They Want Higher Quality Leads

Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven't we seen more of these?
Read More
Pointless over-promotion is making the blockbuster lackluster

Pointless over-promotion is making the blockbuster lackluster

Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
Read More
Page 1 of 3 FirstPrevious [1]23 Last
Blog Categories
Blog Calendar